Fairlawn Brought Me Back

4/13/2012

"Fairlawn Brought Me Back" Tells Real Patients' Stories

"Fairlawn Brought Me Back" is a multi-media campaign to raise awareness about what we do each and every day at Fairlawn to help people become as independent as possible.

The campaign includes two 30-second TV commercials and a micro-website where our patients can share their recovery stories.

The commercials air on NESN during Red Sox games, on Channel 7 (primarily during morning news programming through June), and on select cable stations. They tell patients’ stories in a soft, subtle way, focusing on real moments in people’s lives. At the end of each commercial, viewers are invited to visit our new micro-website — fairlawnbroughtmeback.com.

The micro-website is separate from this main website that you are now viewing. Its purpose is to share real Fairlawn patients’ stories as a means to helping people understand who we are and what we do. The site includes:

  • Two patient testimonial films. One features Cara Paradise, a young mother who came to Fairlawn because she was severely debilitated by viral encephalitis. The other features Helen Hillard, a vibrant 85-year-old woman who was treated at FRH following a stroke. One features Cara Paradise, a young mother who came to Fairlawn because she was severely debilitated by viral encephalitis. The other features Helen Hillard, a vibrant 85-year-old woman who was treated at FRH following a stroke.
  • An invitation to former patients to share their recovery stories through print or film. These will go directly to our marketing team for review; we will select future print/film stories from the ones former patients submit. to share their recovery stories through print or film. These will go directly to our marketing team for review; we will select future print/film stories from the ones former patients submit.
  • Info about FRH with a link to our primary website. with a link to our primary website.
  • The two commercials
  • One features Cara Paradise, a young mother who came to Fairlawn because she was severely debilitated by viral encephalitis. The other features Helen Hillard, a vibrant 85-year-old woman who was treated at FRH following a stroke. to share their recovery stories through print or film. These will go directly to our marketing team for review; we will select future print/film stories from the ones former patients submit. with a link to our primary website.

We hope you will visit Fairlawnbroughtmeback.com and share your stories with us.

Patient Testimonial

Peg Markvenas - 80

Peggy Markvenas

I am and will always be grateful to the therapists and medical staff of Fairlawn Rehabilitation Hospital for their professionalism and dedication.

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Fairlawn Brought Me Back

Fairlawn- Brought Me Back

Fairlawn Rehabilitation Hospital makes a difference in people’s lives.         

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